Project Snorlax - Bulbapedia, the community-driven Pokémon encyclopedia

From Bulbapedia, the community-driven Pokémon encyclopedia.

The subject of this article has no official English name. The name currently in use is the official English translation of the Japanese name.

Project Snorlax logo Text-only Project Snorlax logo

Project Snorlax^[1] (Japanese: プロジェクトカビゴン Project Kabigon) is a campaign launched by The Pokémon Company in 2023 that focuses on Snorlax. It includes various social media campaigns, entertainment products, and advertisements. It is the third such campaign to be launched by The Pokémon Company, after Project Eevee in 2017 and Project Piplup in 2021. It ended on February 29th, 2024.^[2]

Background

Focusing on the titular Sleeping Pokémon, Project Snorlax launched on March 17, 2023, which coincides with World Sleep Day for that year. According to the official Twitter announcement, Project Snorlax aims to present the "cuteness, coolness, and loveliness" of Snorlax.^[3][4] Project Snorlax has a dedicated website, as well as Twitter and Instagram accounts (both on @project_kabigon). After the campaign ended, the Instagram account moved to a new handle (@pokemonsleep_kabigon_official).

Events

Snorlax Goes All Out Week

Snorlax Goes All Out Week logo

Snorlax Goes All Out Week (Japanese: カビゴンがほんきをだすWEEK Kabigon Goes All Out WEEK) is a week-long event running from June 22 to June 28, 2023. A new Snorlax-related content or promotional material was released every day of the week.

The event name is a reference to Snorlax's Z-Move, Pulverizing Pancake (Japanese: ほんきをだすこうげき Go All Out Attack).

June 22, 2023

A short trailer showcasing Snorlax's appearance in The Hidden Treasure of Area Zero DLC for Pokémon Scarlet and Violet was released.

June 23, 2023

A short film titled (Japanese: おはよう、カビゴン。 Good Morning, Kabigon.) was released. It tells the story of a woman's chance encounter with a Snorlax when she returned to her hometown.

June 24, 2023

Main article: Snorlax's Dream Gourmet

A web manga titled (Japanese: カビゴンの夢グルメ Kabigon's Dream Gourmet) was announced in 2023, written and illustrated by Taku Kuwabara, the mangaka behind Drifting Dragons. The first chapter was scheduled for a release in Fall 2023,^[5] though it was quietly delayed until January 2024.^[6] The final chapter released on February 23rd, 2024.^[7]

June 25, 2023

This section is incomplete. Please feel free to edit this section to add missing information and complete it.

June 26, 2023

This section is incomplete. Please feel free to edit this section to add missing information and complete it.

June 27, 2023

Snorlax appears in a video uploaded to the official Japanese Pokémon Trading Card Game YouTube channel, known as Pokémon Card Channel. The hosts battle using decks that utilize various Snorlax cards.

June 28, 2023

A teaser for Pokémon Sleep was uploaded, showcasing Snorlax, the game mascot, living inside the smartphone app. The video is narrated by Kenjirō Ishimaru.

December 8th, 2023

Snorlax and Cubone in The Adventures of Snorlax & Cubone

Main article: The Adventures of Snorlax & Cubone

A set of four 1-minute shorts featuring Snorlax and Cubone known as The Adventures of Snorlax & Cubone (Japanese: カビゴンとカラカラ Kabigon and Karakara) was released on the Project Snorlax Twitter account every Friday from December 8 to December 29, 2023. A 5-minute compilation of all four shorts was released on the official Pokémon Japanese and English YouTube channels on December 29, 2023.

LINE stickers

A series of LINE stickers were released on January 18, 2024, as part of Project Snorlax, known as Jolly Snorlax Stickers. (Japanese: ようきなカビゴン！) They were drawn by kumamine.^[8]

Snorlax is bringing a whole bunch of cheer to this sticker set as part of Project Snorlax! The illustrator kumamine has created uncharacteristically jolly Snorlax that are sure to brighten your chats!

Today's Snorlax

Throughout Project Snorlax's run, various posts on social media often included new artwork featuring the Pokémon, known as "Today's Snorlax".

Sleeping with Snorlax

The social media accounts for Project Snorlax would also include artwork of various Pokémon sleeping with Snorlax, all drawn by momo irone^[10].

The Confronting Snorlax

立ちはだかるカビゴン (Snorlax Blocks the Way) logo

Each day the week beginning January 22nd, 2024, social media accounts for Project Snorlax released artwork depicting Snorlax in various battles against the player characters from a variety of core series games, under the name The Confronting Snorlax^[11] (Japanese: 立ちはだかるカビゴン Snorlax Blocks the Way).^[12]

References

1. ↑ The Adventures of Snorlax & Cubone | Project Snorlax 🌞🍁❄🌺. The Official Pokémon YouTube Channel. YouTube.
2. ↑ The Project Snorlax account posting about the end-date of content updates.
3. ↑ Tweet by 【公式】プロジェクトカビゴン (@project_kabigon). Posted on March 17, 2023.
4. ↑ Gala-Mos (March 19, 2023). Official Project Snorlax Website And Twitter Account Launched By The Pokemon Company. NintendoSoup.
5. ↑ The original post detailing Kabigon's Dream Gourmet original release date, being 2023.
6. ↑ The first release of Kabigon's Dream Gourmet, being January 19th, 2024
7. ↑ The final release of Kabigon's Dream Gourmet, being February 23rd, 2024.
8. ↑ ^{8.0 8.1} Announcement of the Snorlax LINE set]
9. ↑
10. ↑ irone's confirmation as the SWS Artist.
11. ↑ Used consistently by Asian English social media: India, Malaysia, Philippines, Singapore
12. ↑ The roadmap for Snorlax Blocks the Way
13. ↑ Koda confirming he drew the HGSS Snorlax Blocks the Way art.
14. ↑ Murayama confirming he drew the Legends Arceus Snorlax Blocks the Way art.
15. ↑ kurumitsu confirming he drew the DP Snorlax Blocks the Way art.
16. ↑ REOSpikee confirming she drew the SWSH Snorlax Blocks the Way art.
17. ↑ kantaro confirming he drew the SM Snorlax Blocks the Way art.

External links

This article is part of Project Mass Media, a Bulbapedia project that aims to write comprehensive articles on official Pokémon publishing, broadcasting, communications, and other media.